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FOMOmenon streetwear

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Student Project - FOMOmenon is socially conscious streetwear brand that focuses on addressing social issues through the medium of a streetwear brand and movement. Our generation are very involved & occupied with self-expression and individual identity. Streetwear is one medium for us to express ourselves, to express and notice the often neglected issues.

Promotional Video

Brand Merchandise

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Brand Publication & Guidelines

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This is a streetwear brand guide that takes up the form of a newspaper. This is to mimic the characteristics of newspaper as social news are being addressed and focused on.

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Brand Logo

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Promotional Poster

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© 2023 by Kelvin Han

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