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FOMOmenon streetwear

Student Project - FOMOmenon is socially conscious streetwear brand that focuses on addressing social issues through the medium of a streetwear brand and movement. Our generation are very involved & occupied with self-expression and individual identity. Streetwear is one medium for us to express ourselves, to express and notice the often neglected issues.
Promotional Video
Brand Merchandise



Brand Publication & Guidelines

This is a streetwear brand guide that takes up the form of a newspaper. This is to mimic the characteristics of newspaper as social news are being addressed and focused on.

Brand Logo

Promotional Poster

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